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Read previewLast August, Kim Kardashian posted on Instagram that she'd gotten a full-body MRI scan from the startup Prenuvo, which sparked a national conversation about the merits of preventive imaging. With Kardashian's help, the scans were finally making headlines — and healthtech startup Ezra felt their impact. "The day that Kim Kardashian got a scan, even though it wasn't an Ezra scan, our day-over-day revenue spiked," Ezra CEO and cofounder Emi Gal told Business Insider. Those tailwinds have propelled growth for Ezra, which partners with radiology clinics to perform full-body MRI scans. And, with Ezra's scans, that startup has "helped hundreds of people find cancer," he added.
Persons: , Kim Kardashian, she'd, Ezra, Emi Gal, Amir Dan Rubin, Anne Wojcicki, Vlad Tenev, David Prior, Esther Dyson, — Gal, Ezra Flash, radiologists, Gal, We've Organizations: Service, Business, VC, FirstMark, Firms, Allianz Life Ventures, Mana Ventures, Ventures, Seedcamp, LDV Locations: Gaingels, Republic
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